Are you unsure about how you need to go about pricing your coaching program?

 

Pricing is something that can definitely be tricky. There are a lot of things to consider beyond hitting your income goals. And if you’re preparing to sell your first service, or releasing a new program that leverages your current offers it’s essential that you don’t underestimate the power properly pricing has.

 

If you’re ready to stop struggling to determine a price point for your program then you’ll want to tune in to this episode. I’ll be sharing the three factors that really matter when you set your price and what clients are willing to pay a premium for.

 

Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • A coaching program isn’t the same as a digital course – If you’re pricing a coaching program the same way that you’d price a digital course then you’re probably selling yourself short and leaving money on the table. Coaching provides so much more value than a DIY course.
  • What’s the promise you’re delivering? – The price of your program should be heavily dependent on the promise that you’re selling. Before you create a coaching program, you need to get crystal clear on the specific result that you’re guaranteeing.
  • What support are you providing? – If you’re offering things like group coaching calls, one-on-one coaching, or another form of support then you should be charging more. When deciding on support it should be all about making it easier for clients to achieve results.
  • What results do you want your clients to achieve? – The bigger the promise, the higher the price. Think about your clients’ return on investment and ensure you can communicate this to them when quoting your price. For me, if a client is paying $10,000, I want to help them make more than $100,000.
  • Don’t overcomplicate – When you’re working at maximum capacity you need to resist the urge to overcomplicate your business model, marketing strategy, and everything else. If in doubt, keep it simple.
  • And lots more! Tune in now. 

 

Every day, we help coaches and DFY providers, like you, transform their 1:1 service into a SUSTAINABLE online coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

 

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

Click here to learn more and submit your application to receive the assessment today. 

 

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

Subscribe now!

 

This episode is brought to you by Leverage:

 

Today’s episode is brought to you by my group coaching program LEVERAGE. 

LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.

 

If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!

 

In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients. 

 

Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

 

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

 

Visit www.jereshiahawk.com/podcast-leverage to learn more and submit your application to receive the assessment today. 

 

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