Are you ready to become a CEO? If the answer is yes, then how do you go about planning your day in order to get things done that will ultimately get you the results you desire?

Today’s episode is a masterclass on the differences between working ON your business and working IN your business. I discuss what each of them entails and how to get the right balance.

When working on your business, there are four groups of activities that you should be focusing on. These are:

  1. Attracting new clients
  2. Converting clients
  3. Delivering the promise
  4. Growth

The amount of time you dedicate to each of these activities will change, depending on the season you’re in.

However, before doing any of these things, you have to build a foundation. I refer to this as “ground zero.” Building your foundations consists of figuring out what problem you’re going to be solving and the service you’re going to be selling. You need to know how you’re going to package and sell your offer to get your first client.

Key Highlights of the Episode

This episode was extremely actionable and insightful. It’s packed with advice and guidance for anyone who wants to develop and sharpen their CEO thinking process. Highlights include:

  • Plan the process – It’s easy to get caught up in planning what you want the result to look like. What’s equally important is planning the process. This includes how to best leverage your time and energy on a day to day basis. This ensures you stay focused on what’s going to make a difference.
  • Working on your business – Working on your business is all about strategic planning. It relates to setting goals, personal development and working on the skill sets that you need to reach the next level. It includes reflecting on what has happened so far, and deciding what changes you need to make moving forward. If you have a team working for you, then you will also need to spend time delegating tasks and helping your staff develop.
  • Working in your business – The day to day operations are what we’re referring to when we talk about working in your business. This can include anything from responding to social media comments to bookkeeping.
  • Shifting from an employee mindset – If you used to be (or still are) an employee then you’re probably more accustomed to working in a business. Working on your business, therefore, may not come naturally. That’s OK though. If this is the case, you have to build your skills, stamina, and relevant knowledge over time.
  • Making the time – When planning out your schedule, you need to ensure you devote adequate time to work on your business. Even though the ratio of time spent working on vs in your business changes from season to season, practice intentionally carving out space for working on top-level decision making and goal setting. This will ensure your hard work always stays focused in the right direction.
  • And lots more! Tune in now.

Want some help scaling your group coaching program at a price you’re proud of? You can grow beyond six figures without offering discounts, downsells or dumping a ton of money into paid ads. 

Click here to learn more about how our LEVERAGE Method can help.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

Subscribe now!

This episode is brought to you by Leverage:

Today’s episode is brought to you by my group coaching program LEVERAGE. 

LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.

If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!

In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients. 

Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

Visit to learn more and submit your application to receive the assessment today. 

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