For many of us, the thought of being laid off and losing our job spells the end. Not for today’s guest, Peachi Williams, who merely switched her focus to what was really important to her.

Despite establishing her side hustle, The Write Mixx, back in 2004, she continued to work a full-time job for well over a decade, creatively helping to shape the brand of a multinational corporation. Over the years she’s worked incredibly hard, developing her talents in both writing and marketing.

After consuming a lot of free content and implementing a few things in her business, she eventually decided to overcome her fears of pivoting and enrolled in Services That Sell. This led to her establishing her signature service of teaching “brand voice,” something which is integral for any businesses wanting to connect with customers.

Shortly after, she found out she was losing her job, a frightening thought for most people. However, Peachi actually welcomed the change since she had refocused her attention on her own company, pinpointing her niche and putting tight systems in place. In literally no time at all, clients started knocking at her door, including a highly impressive $14,000 contract.


Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • Stepping stone – Working a corporate job isn’t always a dead end street. In fact, there are many positive aspects you can take away from it. It’s an opportunity to learn and grow as you overcome challenges and develop the skill sets that will eventually make you successful in business.
  • Are you helping yourself as much as you’re helping others? Peachi came to realize that she was often lending a hand and helping out other people succeed in their businesses. Yet, she never really gave herself the help that her own business needed to succeed. Rather than watch by as other businesses grew, she decided enough was enough and it was time to make a big investment that would propel her in the right direction.
  • The first time isn’t always flawless – After attempting to complete Services That Sell, Peachi found herself coming to a standstill and her progress in the program came to a halt as her life was very hectic at the time. After a phone call, I urged her to re-commit and she got back on board, more determined than ever. Sometimes, things don’t run smoothly the first time around. There are times when you have to re-commit and be willing to do whatever it takes.
  • What to do with all that expertise Peachi was highly confident and competent in her area of expertise. The vast experience she’d accumulated made her an expert in her field but she didn’t quite know what to do with it. She credits the STS Facebook group and its wonderful participants as a motivating factor in helping her to continue niching down until she found her ideal signature service.
  • Do it again… and again if necessary Peachi hasn’t simply worked through Services That Sell the one time. She made the decision to work through the material a second time in order to enrich her learning and enhance her understanding. By going through the material a second time, she’s sharpening the sword and becoming even more effective in business.
  • And lots more! Tune in now.

You and I both know that it’s time that you take full ownership of your expertise. Finally learn how to clarify your program promise, articulate your value, and organically launch your $3k – $10k group coaching program. 

Click here to learn more about how we can help.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

Subscribe now!

This episode is brought to you by Leverage:

Today’s episode is brought to you by my group coaching program LEVERAGE. 

LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.

If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!

In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients. 

Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

Visit to learn more and submit your application to receive the assessment today. 

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