Today’s extra special guest is Pauleanna Reid. She’s an author, public speaker, mentor, and an entrepreneur who’s built two successful businesses that revolve around her signature services and passions.

 

At age 21, she established her first company, working as a celebrity fashion stylist. Feeling like it wasn’t quite what she wanted to do, Pauleanna decided to focus on writing, something that she’d always been passionate about. Not content with “reaching for scraps,” she moved on from being a freelance journalist and decided to aim higher. This resulted in WritersBlok, a content creation company that provides ghost-writing services.

 

Pauleanna’s second business came about because she had received a lot of help in her life from women who were willing to take a chance and believe in her. From forging deep and constructive relationships with these women, she felt the need to pay it forward. After receiving so many requests for help and giving advice for free, she decided to add a structure to the “service” she was already providing. Since establishing her mentorship company, New Girl On The Block, she now has over 200 female mentees spanning across 9 different countries.

 

New Girl On The Block doesn’t just allow anyone through the doors, however. Pauleanna has a thorough assessment process and looks for mentees that are eager to learn and are already putting in the work. In her eyes, a mentor is just the “icing on the cake” who will help lead you to the answers that you seek.

 

Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • Hire smart and hire fast Pauleanna invested in her team very early on, hiring great people to run The WritersBlok while leveraging her time and energy to growing the organization. She’s had great success in keeping a low turnover when it comes to her team. She attributes this to ensuring that the work each contractor does aligns with their own personal goals and bigger visions.
  • What are you willing to sacrifice? – Even though Pauleanna has grown her business quickly, she’s had to sacrifice a lot. Whether it’s losing sleep or postponing a personal life, she doesn’t really mind at all. For her, it’s a short term sacrifice for a long term gain.
  • As long as you’re a resource, you’ll always get paid – Always look for opportunities and leverage the information and contacts around you. People will always welcome the chance to work with you provided you help them with a problem. When approaching potential clients, never be intimidated by their titles or status. Just go for it!
  • Never giving up Pauleanna is an incredibly persistent person. If she knows she can provide value to a potential client she’ll keep going until she wins them over. She also appreciates that if you expect a client to pay five figures, it’s going to take a little time to develop a relationship.
  • Are you excellent at what you do? – Not enough people take the time to be remarkable where they’re at before they level up. Pauleanna isn’t interested in doing a lot of different things without truly excelling at any of them. Instead, she’s incredibly active in being excellent at the things she already does.
  • And lots more! Tune in now. 

Want some help scaling your group coaching program at a price you’re proud of? You can grow beyond six figures without offering discounts, downsells or dumping a ton of money into paid ads. 

Click here to learn more about how our LEVERAGE Method can help.

 

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

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This episode is brought to you by Leverage:

 

Today’s episode is brought to you by my group coaching program LEVERAGE. 

LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.

 

If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!

 

In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients. 

 

Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

 

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

 

Visit www.jereshiahawk.com/podcast-leverage to learn more and submit your application to receive the assessment today. 

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