Have you ever felt bad for thinking about raising your prices?

This episode is about morality, ethics, and integrity when it comes to charging more for your coaching program. It’s very common for coaches to feel like raising prices is wrong, so I want to unpack why that is and whether or not there’s any truth to it. 

I’m sharing what makes an offer ethical or unethical, how to create an offer based on your expertise and experience, and what goes into delivering a premium experience to your clients. 

If you’re charging less than it costs for you to deliver on your offer because you’re trying to avoid raising your prices, you are running in the negative. No business can operate that way, so let’s reframe your mindset and get you back to making a profit and serving your clients. 

Topics We Cover in This Episode: 

  • Why we feel bad about raising our prices 
  • The dangers of comparing yourself to other coaches 
  • When an offer becomes unethical 
  • How to create the best offer for you 
  • Why you undervalue your expertise and experience 
  • The relationship between the price of your offer and the commitment of your clients
  • Differentiating yourself from your competitors
  • The purpose of your business 
  • The cost of delivering a premium client experience 

I’m dropping some truth bombs in this episode so I hope you’re ready. I know that raising prices can be scary and there are a lot of feelings mixed up in it, so I hope this episode helps you sort through your own feelings about the morality of raising prices and assess the ethics of your offer. 

If you’re loving the energy of these episodes and you keep coming back for more, I would love it if you could leave me a rating and review on Apple Podcasts or Spotify sharing your thoughts. I’d love to know what keeps you tuning in so that I can continue providing the content that you love the most. 

Additional Resources:

Apply for LEVERAGE with Jereshia Hawk

Download my freebie: How to Know if Your Niche is Specific Enough

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Other Episodes You’ll Enjoy:

193. Is Your Messaging Working? | Auditing YOUR Content & Messaging

191. Elevating Your Content: How to Market to Sophisticated Buyers

189. Do You Have a Sustainable Business Model

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