Have you ever felt bad for thinking about raising your prices?
This episode is about morality, ethics, and integrity when it comes to charging more for your coaching program. It’s very common for coaches to feel like raising prices is wrong, so I want to unpack why that is and whether or not there’s any truth to it.
I’m sharing what makes an offer ethical or unethical, how to create an offer based on your expertise and experience, and what goes into delivering a premium experience to your clients.
If you’re charging less than it costs for you to deliver on your offer because you’re trying to avoid raising your prices, you are running in the negative. No business can operate that way, so let’s reframe your mindset and get you back to making a profit and serving your clients.
Topics We Cover in This Episode:
- Why we feel bad about raising our prices
- The dangers of comparing yourself to other coaches
- When an offer becomes unethical
- How to create the best offer for you
- Why you undervalue your expertise and experience
- The relationship between the price of your offer and the commitment of your clients
- Differentiating yourself from your competitors
- The purpose of your business
- The cost of delivering a premium client experience
I’m dropping some truth bombs in this episode so I hope you’re ready. I know that raising prices can be scary and there are a lot of feelings mixed up in it, so I hope this episode helps you sort through your own feelings about the morality of raising prices and assess the ethics of your offer.
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