Are you tired of having to offer discounts, lower your prices, and negotiate payment plans just to get a client to say yes?
In this episode, we’re talking about what you can do to beat your competition without lowering your prices. There are a lot of strategies out there that you might not have tried or even heard of before, so I want to go through some of them together.
Don’t forget, price is only one factor in the buying decision. There are a lot of other things that you can focus on to make your offer more attractive than your competitor’s. Tune in to this episode for a discussion about how to overcome your negative self-talk, articulate your value, and stop competing on price. You know it’s going to be a good one.
Topics We Cover in This Episode:
- Why your biggest competitor is your negative self-talk
- Overcoming your limiting thoughts
- How to get out of your comfort zone
- Why you should stop competing on price
- What to base your marketing and positioning on
- Understanding how people make buying decisions
- The importance of articulating your value
- Ways to radically differentiate yourself from your competition
I know how frustrating it is to feel like you have to lower your prices to be competitive and make a sale, but I hope this episode proves that you have other options. I want to see you raising those prices, not lowering them, so what do we need to do to make that happen?
If you’re a business owner with three or more years of expertise in your area and you want to launch your program and enroll new high-ticket coaching clients in the next 90 days, the Lean Launch Cohort is for you. Find out more about what Lean Launch can do for you and apply for the next cohort at www.jereshiahawk.com/cohort.
Resources Mentioned:
Apply for the next Lean Launch Cohort
Additional Resources:
Apply for LEVERAGE with Jereshia Hawk
Download my freebie: How to Know if Your Niche is Specific Enough
Other Episodes You’ll Enjoy:
201. Is Your Coaching Offer Not Selling? Try These 5 Fixes to Make It Irresistible
200. [Industry-Specific Coaches] Beyond $200K: Most Profitable Coaching Niches – Part 4
199. [Health & Relationship Coaches] Beyond $200K: Most Profitable Coaching Niches – Part 3
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