Do you find yourself being overwhelmed with having to make a lot of business decisions? Are you uncertain if you should be the “face” of your business, the content creator, the curriculum builder, or the coach? Many coaches and service providers experience these challenges and start reconsidering if they’re cut-out for business.

Understanding your entrepreneurial archetype can be insanely helpful when making business decisions and learning to sell your services consistently. That’s why in this episode, I’m going to help you discover what type of entrepreneur you are, the traps of each type, and what you need to focus on to knock down your income goals and accelerate your success…

Key Highlights of the Episode

This episode was extremely actionable and insightful. Here are a few key highlights:

  • Sales are essential – Regardless of your entrepreneurial archetype and personality, you have to get comfortable with sales. Communicating what value you bring to the table and inviting people to hire you is something you have to get good at.
  • What type of offer? – Do you want to create your own intellectual property? If so, you can revolve your business around this. If not, maybe it’s better to revolve your business model around supporting someone else’s intellectual property. 
  • Mission-driven entrepreneurs – If you’re a mission-driven entrepreneur, you have a strong, higher-calling that drives you. However, you need to beware that you’re not so focused on making a difference that you neglect the long-term financial viability of your business. You need to get to grips with the number to ensure you fulfill your mission.
  • Expert entrepreneurs – If you’re an expert entrepreneur then you’re starting your business after gaining years of experience and expertise in a certain field. A common problem with experts is that they may neglect to learn the business side of things and sign up clients in their pursuit of producing high-quality work.
  • Lifestyle entrepreneur – A lifestyle entrepreneur typically starts a business in order to establish their ideal lifestyle. This can be a problem if you lack the drive required to build a successful business in the first place. By treating your business like a hobby you may never earn the money needed to finance your desired lifestyle.
  • And lots more! Tune in now. 

Need help repackaging your private 1:1 coaching into a high-ticket group coaching program? We can help with that. 

Click here to learn more.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. 

Subscribe now!

This episode is brought to you by Leverage:

Today’s episode is brought to you by my group coaching program LEVERAGE. 

LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.

If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!

In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients. 

Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.

Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model. 

Visit to learn more and submit your application to receive the assessment today. 

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