Selling high ticket services was the furthest thing on my mind when I launched my business. My business journey started years ago, and like everyone else on these internet streets, I thought more offers meant more money. ⠀
Because common sense right? Nope. Common sense isn’t always good sense.⠀
When I discovered Canva, I became instantly obsessed. First I started creating the cute pink and white PDFs, then came the cheap course, and ebooks.
After launching my first couple of e-products with little profit to show for all the busy work I was doing, I mused that there must be a better way.⠀⠀
I wasted so much time crafting all these offers because I anticipated that I could easily float past any price objection by down-selling someone if a prospect seemed hesitant. This thought process was the furthest thing from the truth.
I have since learned that one of the biggest pitfalls to this common yet unprofitable approach is that you set yourself up to be underpaid and overworked. If you’re already working full-time, between your 9-5 and family responsibilities, you don’t have the capacity to try to surpass your paycheck with $100 an hour consulting sessions. There just aren’t enough hours in the day. ⠀
Instead of copying the millionaire girl bosses on Instagram, make the decision to follow a business model based on your current boundaries and resource constraints.
Working as a full-time engineer, I had limited time and money to dedicate to my business. I decided that committing to selling a high ticket service would allow me to meet my income goals without sacrificing everything else I loved. ⠀
And most importantly, only selling high ticket services provided me the opportunity to work with truly committed clients. ⠀
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- The benefits you’ll have once you make the decision to commit to selling a premium-priced, high-value service:
- You’ll start converting more leads into paying clients.⠀
- You’ll start getting your clients better results.⠀
- It’s time to determine the easiest way to get from where you are now, to where you want to be
- And lots more! Tune in now.
Raising your rate takes more effort than just deciding on a new price. Then comes the work of addressing the objections, effectively articulating your value in your marketing content, and designing curriculum that delivers on the promise you sold the client into. Need some help with this?
Click here to learn more about how our LEVERAGE Method can help.
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This episode is brought to you by Raise Your Rates:
If you are amazing at delivering results for your clients, but not sure if you’re qualified to raise your rates, then this training is for you! Join me, as I walk you through 10 questions to help you know once and for all how much money you should be charging for your service.
Have your clients been adding on extra tasks outside your contract, but you haven’t raised your rates yet to reflect these extra deliverables? Or perhaps you are an expert, but don’t feel like you’re getting paid market rate for your services? If this is you, then it’s time to raise your rates.
I’ll help you think through whether you have positioned yourself as enough of an expert to charge high-ticket, by narrowing your niche. We’ll talk through the steps I use to help clients narrow their niche, so you can position your service and get paid based on the value you truly deliver.
Go to www.jereshiahawk.com/moremoney to find out exactly how much more you should be charging! It’s time to get those bigger checks, baby.