Are you stuck in a marketing rut? Here’s a question for you: are you using your marketing to differentiate yourself from other coaches or to try to be like them?

If you’re selling a premium offer, you can’t be like everyone else. You’ve got to prove what makes you different and what makes your offer worth someone’s hard-earned cash. How do you do that? I’m so glad you asked. 

In this episode of Jereshia Said, I’m breaking down how to elevate your marketing to attract sophisticated buyers who are willing to pay premium prices for your program. Whether you’re new to business or you’re already making six figures and you’re ready to make more, I’m sharing insights for you. 

This episode is basically a free masterclass in sophisticated marketing, so you’re not going to want to miss it.

Topics We Cover in This Episode:

  • Effectively marketing and selling your premium-priced program 
  • The biggest problems coaches face when selling a premium product
  • How to articulate the value of your product
  • What market sophistication is 
  • How to be seen as an authority in your industry
  • What is considered a premium price in the coaching industry
  • Why you should avoid doing what everyone else is doing 
  • Stepping up your marketing for sophisticated buyers 
  • Understanding the maturity of your market 
  • Why your content might not be working

I hope this episode offers you a new perspective on your marketing. I don’t really hear anyone else talking about market sophistication in the online coaching space, but it’s a game-changer so here I am. If you feel like you’ve been struggling to get results from your marketing, this could be your missing piece. 
If you’re interested in having more conversations like this and connecting with other online coaches and course creators at the top of their game, you’re going to want to be in the room for the 2023 CEO Summit. Grab your bougie athleisure and your fav swimsuit and join us for two days of learning, networking, and growth. Go to to learn more and reserve your seat.

Resources Mentioned:

Learn More About the 2023 CEO Summit 

Additional Resources:

Apply for LEVERAGE with Jereshia Hawk

Download my freebie: How to Know if Your Niche is Specific Enough

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Other Episodes You’ll Enjoy:

189. Do You Have a Sustainable Business Model

187. How to Ethically Raise the Price of Your Coaching Program

185. Beyond the Pressure: Overcoming the Need to Prove Yourself as a Business Owner

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