I’m curious to know… what do you call yourself? Are you a consultant, freelancer, contractor, coach, or what?
Recently I was having a fascinating conversation with a friend about this, and I felt it was so good that I had to share it with you. Because it does matter what you call yourself. Here’s why…
Not only does it help you to position yourself in the market but it also helps to determine your level prestige. And therefore, how much you can get paid. It also sets up an expectation of what your client expects of you.
And remember, regardless of what you call yourself, when you step away from employee life to start your own business, you’re no longer an employee. I, therefore, ask that you please leave the employee mindset behind.
If you’re ready to hear me get passionate about this then listen to the podcast on iTunes today. I strongly urge you to subscribe so you don’t miss any of this free content that could help turn your business (and life) around.
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Key Highlights of this episode:
- The role of a contractor – Your main role is to evaluate the client’s needs and actually get the work done. While you may offer advice, you’re really there to perform the work.
- The role of a consultant – Here, your job is to evaluate your client’s needs and provide expert advice on how to solve problems and achieve the desired outcome. A consultant can command a higher price tag due to having expertise in a particular area.
- The role of a coach – This role is less about completing a job or providing expert advice, but is more focused on people at an individual level. As a coach, your job is to use all your experience to bring out the best of what’s already inside someone.
- Being a hybrid – Sometimes it makes sense to perform more than one role. With my Services That Sell program, we’re a hybrid of services. While we perform both one on one and group coaching within our program, we also give expert advice, sharing feedback on course assignments.
- The power of selling a signature service – In order to be able to charge for a high ticket item, you have to decide what you want to be an expert in. You need to establish yourself as an authority in your niche. That’s what a signature service is all about.
- Still want to sell eBooks? – I have nothing against selling eBooks and digital products, but before you start down that path, I will ask you this… How many digital products do you need to sell in order to reach your income goals? Now, compare this to how many clients you have to land if you’re charging $1,500 for a high ticket, specialized service. Maybe it’s best to hold off on the eBooks until down the line when you’ve already built a massive following.
This episode was brought to you by my premium program Services that Sell. If you’ve been thinking about niching down and creating a four-figure service that you can sell consistently, And if you have been searching for a simple way to sell your services without a complicated funnel, I encourage you to sign up for my FREE masterclass at www.jereshiahawk.com/workshop. I’ll make sure you know everything you need to gain the clarity you crave to confidently sell your services online.
YOUR VOICE MATTERS
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