Do you want to know whether or not you can sell the service you’re providing before going out there and launching your business?
While there are a few things you need to get clear on beforehand, you can probably start selling a lot sooner than you think.
Today I’m chatting with Melody Gross who recently enrolled in my Services That Sell program.
She’s currently a full-time director of marketing and communications for a local nonprofit and has a side hustle where she provides marketing and communications services for other nonprofits.
It’s amazing to see how Melody is able to get clear and hone in on the specific problem she’s solving for her clients.
The only way to 100% prove that your service will sell is to actually go out there and sell it.
You don’t need a huge audience or a big email list before you sell.
However, the one thing you do need is to get clear on the problem you’re solving.
If your goal is to create a signature service and earn top dollar then you’ll need to get specific. If you’re struggling with this then try speaking to someone who really understands what you’re trying to accomplish, like a proven coach.
Just ensure that you’re talking to a giraffe and not a turtle when it comes to your business.
If you’re ready to get inspired by hearing Melody get focused on her business then listen to the podcast on iTunes today.
I also strongly urge you to subscribe so you don’t miss any of this free content that could help turn your business (and life) around.
Connect with Melody:
Key Highlights of this episode:
- Money mindset – One of Melody’s biggest challenges is to overcome a false perception. While people continue to tell her that nonprofits have a lot of money, this simply isn’t true, given that many nonprofits have super-rich backers. It’s always essential that you unpack your negative beliefs around money and rewrite them.
- Are you a giraffe talking to a turtle? – Friends, family, coaches, and a whole host of well-meaning people in your life will offer you advice. When they do, you need to consider whether they’re like a turtle (that can barely see beyond the grass where it stands), or a giraffe (that has a view of the entire landscape). It’s important to disregard advice on your business from anyone that doesn’t have relevant experience and doesn’t have access to your ‘perspective.’
- Consistency over perfection – Despite targeting nonprofits, Melody’s first two clients were authors and she’s enjoyed working with them because they’re trying to help people through their books. During the early stages, allow yourself to explore and experiment with several different clients while you find who your ideal client is.
- Service provider to problem solver – Melody had a tagline of “Purpose driven marketing”. As good as this sounds, you need to communicate the problem you’re solving. As she shifts her mindset from service provider to problem solver, it’s amazing how her ultimate role of “public activation to increase brand awareness” comes to the surface.
- Point 6 – Melody used to work in the entertainment industry. Even though she now wants to work with nonprofits, there’s nothing stopping her from taking everything she learned in her prior role and applying it to her new business venture. When you provide a service to present clients, always ask yourself which of your past experiences can be put to good use.
This episode was brought to you by my premium program Services that Sell. If you’ve been thinking about niching down and creating a four-figure service that you can sell consistently, And if you have been searching for a simple way to sell your services without a complicated funnel, I encourage you to sign up for my FREE masterclass at www.jereshiahawk.com/workshop. I’ll make sure you know everything you need to gain the clarity you crave to confidently sell your services online.
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