Today, you’re catching me in a very happy mood. Why? Because I just achieved my goal for the month, which was to pitch to ten different places.
Therefore, I wanted to talk to you about pitching.
Rather than tell you how to go out there and start pitching, however, I think it’s way more important that you’re actually ready for pitching.
Because, if you just want to get your name out there and become famous, then you’re probably in the wrong place.
If you’re relatively new to the game then don’t worry too much about the art of pitching right now.
If you get clear about the problem you’re solving and perfecting your signature service there will eventually come a time when you’ll need to pitch.
At this point, you can always get advice or coaching to perfect your pitch.
But, know this… Having put in the work to create your signature service, you’ll be pitching from a place of expertise.
And your expert status is something that’s going to help make you a super effective pitcher that converts your audience to clients.
If you’re ready to get some advice on getting ready for pitching then listen to the podcast on iTunes today. I also strongly urge you to subscribe so you don’t miss any of this free content that could help turn your business (and life) around.
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Key Highlights of this episode:
- Can you even handle it? – First off, it’s important to understand what stage you’re at in your business and where you need to focus. If you’re in the early stages and busy trying to establish your signature service, then do you even have time to pitch? If you were offered several speaking engagements next month, would you have the time to be traveling and turning up?
- Get clear on the problem first – Before I tried to get publicity, I first got clear on the problem that I was solving. If you get your name out there, then what good is it if people don’t know the problem you can solve for them. You’re not going to be able to generate any business.
- Know your audience – You need to know your minimum viable audience. Who are you solving the problem for? Then your focus should be getting in front of your target audience.
- Knowing how to sell – When you eventually get out there and pitch your business, you want to be able to leverage the opportunity and sell. I see too many individuals conducting workshops and speaking engagements with nothing to sell. To me, that’s a wasted opportunity.
- When to worry about your pitch – I now have an automated sales process and can monetize every lead that comes my way. When you get to this stage, then it’s the perfect time to go out there and get publicity for yourself. You want to be able to handle all the leads.
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