Have you ever been afraid of doing sales calls, for fear of coming off as sleazy or manipulative? I know, many of us have been there, especially Christian businesswomen. We want to make sure we aren’t feeling like we are manipulating people into buying our offers.
The good news is sales doesn’t have to be sleazy! This ONE major mindset shift I share today, will help make sure you’re staying in alignment with your values and integrity as you conduct sales calls. I promise it will forever change the game on how you do sales calls!
Want to know what it is? Here’s my secret. When I get on sales calls, I put myself in a mindset of service. I train my team members to do the same. I believe this one shift will be a total gamechanger for you, allowing you to say bye-bye nerves and hello to showing up with confidence leading your sales conversations.
When you get on a sales conversation, your mindset should be “how can I best serve them? How can I help them figure out what their next best step should be?”
Contrary to popular belief, when you are being of service to someone, that does not equate to giving everything away for free.
When your goal is serving, you come from the perspective of helping them make the best decision for themselves. It’s not about you at all. It’s all about them. What is best for them? If you do this, then the sales conversation is no longer about whether they work with you or not, rather it’s about enrolling them in a decision one way or the other (yes or no).
So how do you get good at sales?
The only way to do that is to participate in a constant shedding process of your own ego and entitlement. Sales is all about understanding the psychology of your buyer, how they make buying decisions, then honing your ability to articulate the value you deliver.
Remember sales is actually not about your branding, building a website, or how big your audience is.
When I started my business, I initially was able to grow without any branding or a fancy website–all because I’ve always been good at sales. I leveraged the skills I learned upselling people into larger bowls of Coldstone ice cream, talking to customers at Chrysler about the benefits of vehicles they were going to buy, and selling my skillset into higher positions when I was in corporate America. If you learn how to sell, it will aid you in anything and everything you want to do.
Make the invitation for someone to work with you. Guide the client to make the decision, which is the next best step for them; not just what’s best for your ego. This is how you will master sales. Tune in to today’s episode to hear me go more in-depth to this revolutionary approach.
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- Sales is a contact sport–the more contact you make, the more sales you will have. In the online world, contact happens through live video.
- Conversions happen through conversation. You need to talk to strangers! Have conversations with people, have intimate human interaction.
- Transformation happens after the transaction. You can not facilitate the highest level of transformation you can unless a transaction happens first.
- It is your responsibility to create opportunities for the transaction to take place, and for you to make the invitation.
- How to recognize your transferable skills and leverage them to communicate your value.
- And lots more! Tune in now.
Every day, we help coaches and DFY providers, like you, transform their 1:1 service into a SUSTAINABLE online coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.
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This episode is brought to you by Raise Your Rates:
If you are amazing at delivering results for your clients, but not sure if you’re qualified to raise your rates, then this training is for you! Join me, as I walk you through 10 questions to help you know once and for all how much money you should be charging for your service.
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I’ll help you think through whether you have positioned yourself as enough of an expert to charge high-ticket, by narrowing your niche. We’ll talk through the steps I use to help clients narrow their niche, so you can position your service and get paid based on the value you truly deliver.
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