Have you ever found yourself navigating how to ethically raise the price of your coaching program? If you haven’t yet, you probably will in the near future. 

The conversation around ethics and integrity in pricing is one we need to have more often, especially when it comes to selling intellectual property. In this episode, I’m running you through everything you need to factor into your pricing to make sure that you are getting paid for your time. 

We’re starting with why it’s important to understand the difference between price, cost, and value and then I’m sharing the four main things that will allow you to ethically raise the price of your coaching program with confidence and integrity. 

Topics We Cover in This Episode: 

  • The difference between price, cost, and value 
  • Pricing a physical product vs. pricing intellectual property
  • What causes coaches to lose money 
  • How to increase the worth of your service to the person you are selling to 
  • Factoring taxes into your pricing 
  • Why you need to have confidence to sell intellectual property
  • The importance of learning to articulate your value 
  • Examples of a clear promise 
  • How to qualify your leads 

There’s a lot to consider when it comes to pricing your coaching program. Plus, raising your prices can feel like even more of a challenge. I hope this episode simplifies things for you by breaking it all down into four things for you to think about. Don’t be afraid of raising your prices; we all have to do it and you’ll be surprised how many people will support you! 

For more content like this every week, subscribe to @jereshiasaid on YouTube. On my YouTube channel, I share even more strategies and best practices for organic marketing, ethical sales, and entrepreneurship content for CEOs and coaches.

Resources Mentioned:

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Additional Resources:

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Other Episodes You’ll Enjoy:

185. Beyond the Pressure: Overcoming the Need to Prove Yourself as a Business Owner

183. Sustainable Success: The Importance of Energy Management

181. Goal Setting: Don’t Pick the Low-Hanging Fruit

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