Have you ever wondered what you should be including on your social media pages to get the best conversions?
Let’s do some messaging audits and you can hear my advice to three coaches on how to optimize their social media pages to get better results.
If you’re using social media to grow your online coaching business, creating a profile and publishing content is the first step. I asked a few of my Instagram followers if I could audit their accounts to evaluate their messaging, their program promises, and the flow of their processes to convert followers to paid coaching clients. Luckily for me, they said yes, so I’m doing three messaging audits right here in this episode for you to listen in on.
Find out what I advise coaches to include in their messaging and stay tuned for a bonus tip at the end.
Topics We Cover in This Episode:
- Getting more specific in your messaging
- The importance of showing your face and sharing your perspective
- How to clarify your program promise
- How to stand out from other coaches
- Owning your identity
- Removing barriers for your potential clients to communicate with you
- Why I like to lean on past experience
- What to put in your bio
- The importance of keeping things clear and simple
- The one thing you need to put in your social media captions
Why not take a look at your own social media pages as you listen to see what you could implement from this episode to get more interaction from your audience and increase your conversions? I bet there’s something in this episode that you could try.
One of the most important things for you to do if you want to increase your conversions and sell to a sophisticated audience is define your program promise. You might think you’ve niched down in your messaging, but are you articulating your program promise? Chances are, probably not. Sign up for the Program Promise Workshop where we’ll cover the four components of a powerful program promise and workshop each one with plenty of examples so that you know exactly what you need to do to refine your program promise.
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