One of the biggest struggles my clients have is getting their head around what their offer should be. Once you’ve selected your signature service, how do you know if it’s specific enough? And, how do you sell it consistently? There are three levels of specificity that your offer needs to have: an overarching category, a business niche, and a signature service.

Do you find yourself being overwhelmed with having to make a lot of business decisions? Are you uncertain if you should be the “face” of your business, the content creator, the curriculum builder, or the coach? Understanding your entrepreneurial archetype can be infinitely helpful when building your business and making decisions.

This episode features the fabulous Aleah Robbins who’s a great example for anyone who wants to overcome the fear of moving forward. Aleah is the founder of Left Brain Creative Group and her signature service is Branded to Sell, a branding program for product-based business owners who want to develop a stand-out brand identity to sell more products.

Pricing is something that can definitely be tricky. There are a lot of things to consider beyond hitting your income goals. Price is of particular importance if you’re about to sell your first service, or if you’re looking to release a new program that leverages your current offers.

Are you currently looking to hire your next (or first) business coach?

If you’re ready to invest in a coach or program then you’ll want to tune in to this episode. This gets me excited because I know first hand that having the right coach on your team positions you to have exponential results in your business. That’s why I’ve created an invaluable list of questions to ask any coach you’re thinking of hiring.

This episode features the wonderful Claire Pelletreau, someone who has truly created her ideal lifestyle as her business has grown. She focuses on consistent quality over potentially burdensome growth, proving that bigger isn’t always better.