Are sales calls necessary in the high ticket coaching funnel? Can you outsource them? What’s the best way to sell high-ticket coaching programs and get more conversions?
Hear me out: most of us aren’t mature enough yet in our business to be closing $15k clients in a high ticket coaching funnel, with no point of human contact.
I’m not saying to scrap sales calls completely, all I’m saying is delegate them instead.
3 main ways to enroll someone in your high-ticket group coaching program:
- Using sales pages
- Jumping on sales calls
- Conversations via direct message (DMs)
For the Tony Robbins of the world, they might be able to sell a $15k program off a sales page without any direct conversations, that might work– but I don’t have that kind of clout. And you probably don’t either.
Until then, YES, you STILL NEED sales calls and DMs in your business, in order to maintain that human touchpoint in your high ticket coaching funnel.
For high ticket programs, the average sales page only converts 1% – 2% of prospects.
If you don’t believe me, run your numbers.
However, the conversion rate for DM sales is about 10%-15% and for sales calls it’s even higher, sitting at about 60%-70% conversion rate. That’s a pretty big gap, right? Shocker I know!
I love doing sales calls because of their high conversion rate. Many people have gotten rid of sales calls in an attempt to automate their business.
I mean, if you have a large audience and your business can afford to close less than 2%, then by all means, keep tweaking your long-form sales page and spending oodles of money hiring copywriters, investing in launch plans, and paying FB to run your ads.
Otherwise, expand your perspective to consider a different approach.
In today’s episode, I’m going to walk you through my approach to closing 98% of clients via DMs using the Messenger Money™ Method.
Messenger Money™ Method:
If you are making $250-500k a year and are still primarily responsible for all the sales in your company, then there are two options:
- Either delegate everything else, so you have time to do sales
- Delegate your sales so you can focus on growing and doing everything else.
TBH, this was really hard for me to do. At first, I thought all I needed to do to get capacity back was stop working with 1:1 clients privately. So I shifted my 1:1 services into a group container.
Once I repackaged my 1:1 offer into a leveraged, high-ticket group coaching program, my monthly recurring revenue grew exponentially. Only then did I realize that I was STILL spending too much time in the sales department.
When you make $20-30k months, you’ll again hit another capacity limit in your high ticket coaching funnel.
At some point, you’ve got to do more than just automate your sales.
You’ve got to DELEGATE them!
You can’t be responsible for ALL the lead nurturing, the lead sourcing, AND the lead conversion. It’s TOO MUCH. (Caveat) – if you want to grow a 7-figure business. As you grow, your capacity must evolve as well.
If you’re tired of paying Mark Zuckerberg all your money to get your funnel up and running, then this episode is for you! We talk about where you might be the bottleneck in your company and not even realize it and how to shift what you are responsible for in your business.
So, is it time for you to delegate your sales calls?
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- Explaining the methods I used to learn how to:
- Improve my lead qualification (niche down even more) & qualify prospects via DM
- Infuse sales psychology into my marketing, so my sales calls weren’t doing all the heavy lifting in the process
- The 3 most effective ways to enroll a prospect into your high-ticket program are: sales pages, sales calls, Direct Message conversations
- How I leverage free organic content and DM conversations to close 98% of my clients, and how you can too!
- Knowing when it’s time to stop being the bottleneck in your company and delegate your sales calls to a team member after you document your processes
- And lots more! Tune in now.
Raising your rate takes more effort than just deciding on a new price. Then comes the work of addressing the objections, effectively articulating your value in your marketing content, and designing curriculum that delivers on the promise you sold the client into. Need some help with this?
Click here to learn more about how our LEVERAGE Method can help.
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This episode is brought to you by Leverage:
Today’s episode is brought to you by my group coaching program LEVERAGE.
LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.
If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!
In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients.
Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.
Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model.
Visit www.jereshiahawk.com/podcast-leverage to learn more and submit your application to receive the assessment today.