When I was still working my 9-5 and was working with clients, I was asking myself “how do I position my business to leverage beyond 1:1s so I can experience $8-15k months?”
Want to know how I did it?
Today I’m outlining the 3 key steps I took to be able to leverage my 1:1 offer into a group coaching program.
#1 The Conscious Decision to Make Short-Term Sacrifices
For a period of time, I made the conscious decision to sacrifice my free time. This meant waking up earlier to work before my 9-5, working during my lunch hour, doing coaching calls with clients in my car during my 2-hour commute, not hanging out with friends–yes, literally all the things.
If you want to transition from 1:1 with clients to a group coaching program, then you need foresight.
You must ask yourself:
What am I willing to sacrifice right now, to position myself for what I want in the future? For how long are you willing to commit to this?
Put a timeframe around it. I would not recommend making it indefinite. You are better able to make short-term sacrifices when you know it has an expiration date in the near future.
A lot of upfront work must happen in the beginning, in order to build the right foundation to be scaled later; but if you do it well once, then you can leverage it.
#2 Recognizing sales as a contact sport
When you’re first starting your business, your #1 priority should be infusing an influx of cash into your business. Cash gives you the capacity to actually be able to scale.
Commit to making contact with your prospects every day. The more contact you make, the more sales you will have. Commit to doing one live video every day or once a week.
Be willing to have conversations – get on the sales calls, have those DM conversations. Actual conversations allow you to convert someone into a $3k, $9k, or $15k program. Sales pages alone won’t do this.
#3 Commit to a strategy that aligns with the capacity you have available. If you are a busy mom and wife trying to juggle all the things, and wondering how to scale your business in a way that gives you capacity back, then a leveraged coaching offer is your best bet.
Key Highlights of the Episode
This episode was extremely actionable and insightful. Here are a few key highlights:
- What short-term sacrifice do you need to make now, that will position you for long-term success in your business? Short-term sacrifices require you to have a level of discomfort for 6-8 months to leverage your business beyond 1:1 clients later.
- Sales is a contact sport- if you make enough contact with enough prospects, you will make more sales. Simple as that.
- The secret to sticking with the commitment you made to yourself, even when you are NOT motivated and don’t feel like doing it
- I walk you through the best strategy for scaling your business in a lean way, including using organic lead marketing, direct-response marketing, and permission-based sales.
- And lots more! Tune in now.
If you want some help clarifying your program promise and refining your curriculum, I’m here to help.
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.
This episode is brought to you by Leverage:
Today’s episode is brought to you by my group coaching program LEVERAGE.
LEVERAGE™ is a comprehensive, high-performance coaching program for expert service providers who are ready to reclaim their time and sustainably surpass 6-figures in the next 12 months.
If you know you’re ready to grow with less private 1:1 clients and more leverage with group delivery at a high ticket price point, we can help!
In order to do that, it’s time that you stop mimicking what you see other course creators doing. No more discounts, downsells or complicated webinars pumped with thousands of dollars in paid ads. It’s time for you to learn how to articulate your value, elevate your messaging and enroll $3k-$10k group coaching clients.
Every day, we help coaches and DFY service providers, like you, transform their 1:1 service into a SUSTAINABLE coaching business that is set up to automate the necessary aspects of your offer so you have the energy to show up, serve your clients and increase your business growth month after month.
Interested? Complete the Benchmark Assessment to help you pinpoint the exact gaps that currently exist within your business model.
Visit www.jereshiahawk.com/podcast-leverage to learn more and submit your application to receive the assessment today.