How developing a second offer added $89K for an Academic Coach in 6 months with 1:1 Business Coaching | Case study
Client: Scholar’s Voice by Cathy Mazak
Business Type: Academic Writing & Career Coaching business helping female and non-binary professors write and publish their research papers.
Service Provided: 1:1 Business Coaching for CEOs (6 month Strategic Advisory with 12 calls, asynchronous chats and voice messages, access to all of Jereshia’s templates and resources) between April-September 2025.
Revenue generated with the new offer: $89,000.
THE CHALLENGE: “I was stuck at this revenue plateau and “client-getting” plateau.”
Since 2019, Cathy Mazak has set up a niche for herself, as a former tenured professor, with a successful academic coaching business. Since founding it in 2017, she ran with a couple of different offers, a team of seven, before realizing she didn’t like how overcomplicated it’d gotten.
That was when she first began working with Jereshia in 2023, in a mastermind (that no longer exists), that helped her restructure her business completely.
Just one signature offer and one operations manager.
“Since working with her in 2023, I've been running this smaller, but more manageable and less stressful business for three years now which is kind of amazing.”
Since 2023, she’d been filling that group program consistently with every launch — enrolling between 20-25 people like clockwork. And while she was excited about the consistency in leads and revenue, she realized she’d hit a ceiling.
“Yay for consistency, but I was stuck. I was wondering why I couldn't get to thirty clients. Why couldn’t I break through? Then I wondered, if I wanted to grow, how do I do it?”
Which worked just fine for Cathy until things got expensive for her family. She and her husband had purchased a dairy farm in Puerto Rico. Starting as a dream, the farm began losing as much as $20,000 a month — all of which was being pulled from Cathy’s business.
The sticky situation forced Cathy on the path to a clear goal: Make an extra $100k to cover the gap.
THE TURNING POINT: “During a stressful period of my life, I didn’t want to cut corners in my business.”
Cathy knew that the extra $100k would likely need to come from adding another offer.
But that came with its own fair share of fear after the hassle of having to previously deal with what was an overly complicated business — the multiple offers, constant delivery, managing a large team — that she didn’t want a repeat of.
“The dairy farm business was taking a lot more capital than we originally anticipated. So I really need to make an extra 100K this year from the business.
I definitely had this fear of failure. Of putting an offer out there and that nobody would want it.”
She didn’t want to break what was already working. So booking Jereshia’s 90-minute intensive (only available to the waitlist - Click here to join and get access to first available spots) in March 2025, after her help in 2023, was the clear answer.
“When I think of big picture business building and where I want it to go, I think of Jereshia.”
The focus was clear:
Should she add a second program to make an extra $100k.
Should she prioritize optimizing her signature offer to increase enrollment?
During the intensive, Jereshia gave it to her straight: If she wanted the fastest and shortest way to make $100k, adding the second program was the way to go.
They spent the rest of the intensive sketching out what the second program would even look like and how viable it would be for her business.
That conversation led to the 1:1 Business Coaching and Cathy knew she wanted Jereshia’s help in developing and launching the offer.
She probably could’ve made do without the support. But trying to do something hard in her business and managing the farm situation was stressful at the same time.
“I knew I couldn’t create the second offer without support. I didn’t want to have to make those decisions by myself.”
And here's what surprised Cathy: Jereshia didn't just say yes. She questioned whether Cathy even had the capacity to take this on — protecting both of them from a partnership that wouldn't work.
The revenue share aspect of the offer worked out best for Cathy’s scenario.
With the financial strain of her farm and her business covering the losses, Cathy didn’t have or want to pay for six months of coaching upfront.
That’s when Jereshia’s revenue share model was the perfect choice instead of the flat rate fee. Not projections or payments coming in from prior and existing clients and contracts.
Just 10% of any new revenue her business generated during their six months together.
But Cathy was worried Jereshia wouldn’t make much money.
“I literally said to her, "What if I don't make any money, Jereshia?" Maybe none of this will work, and she’d be coaching me for pennies.”
But with Jereshia having skin in the game, it made for a true business partnership.
“If I'm being honest, it was still hard to make the payments.
But she was worth every penny. My perception was that this is fair since I'm literally coming into this coaching to make more money.
If she's helping me, scaffolding that, and supporting me in making more money, it made sense that she would get a share of the revenue.”
THE PROCESS: “She was worth every penny. It’s in her nature to over-deliver and exceed expectations, and she definitely did that.”
Cathy and Jereshia worked to build, price, market, and successfully launch a leadership program for graduates of her signature program. That happened through:
12 bi-weekly 1:1 calls
Over the course of the six months, Cathy and Jereshia hopped on two calls a month. During this time, Jereshia was Cathy’s sounding board, advisor, coach, ideator, and keeping her on track for the goals she wanted to hit — all while keeping momentum even when life happened.
At the end of each call, Cathy received feedback and action steps she would work on in the 2-week lead-up to her next call.
Direct access to Jereshia for coaching support in Basecamp
Between calls, Cathy could submit the action items, get feedback (and support on any new occurrences) without having to wait for her next call.
Along with chat, messages, and reviews were exchanged via voice notes and over Loom videos.
Access to Jereshia’s processes, templates, and courses.
Sure, Cathy’s getting access to Jereshia’s brain, but she also gets access to everything Jereshia uses and sells to run and maintain her own multi-seven-figure business.
Here’s how the high ticket coaching program and process worked over the next six months, April to September, 2025:
CLARIFYING HER IDEAL CLIENT AND OFFER POSITIONING
The first challenge they ran into was with the nature of the offer itself. Figuring out how a leadership program is connected to a writing program.
“We spent a lot of time working out the connection between the first program and the second program.
Before working with her, I had a vague idea of what the program should be.”
After working through it with Jereshia? Crystal clear. That happened when they worked through:
- Who the ideal client was for this second offer
- What qualifiers would make someone a good fit.
- How to position it as the natural next step for her existing clients
FULL LAUNCH STRATEGY WITH DEVELOPMENT OF SALES & MARKETING ASSETS.
Good marketing was key to Cathy selling out her spots.
They mapped out her May-August marketing for both programs, along with refining her webinar outlines. In the lead-up to launch, they set up her paid ads, webinar funnel, and email list building with an email + audio series.
A surprisingly memorable moment came about when Cathy submitted her sales page copy, and Jereshia completely turned the messaging around.
“I remember submitting and thinking, ‘This is the ‘boringest’ program according to this sales page. And she waved her magic wand or whatever she does, took it, and just made it so great.”
Even in February 2026, nearly 5 months after their 1:1 coaching container ended, Cathy still uses Jereshia’s copy.
“I was editing the sales page copy for the next launch, and there’s still things in there and I’m like, ‘Oh, this is a really Jereshia way of saying this,’ you know.
She made it so much more interesting.”
PRICING & STRUCTURE DECISIONS WITH HER HIGH-TICKET OFFER
Cathy’s always nailed the teaching part of her programs.
“As a former professor with my background in education, the teaching part of my programs is my favourite thing.”
But when it came to everything else, that’s where she needed Jereshia.
But knowing how to talk about the offer in content, the marketing, messaging, program promise, delivery,y and deliverables — those details I worked out with her — that was the support I needed.”
Together in the coaching process, they landed on the right $6000 price point, the structure of the 12-week program, payment plan options, and how to keep delivery manageable.
SUPPORT DURING THE PILOT AND FULL-LAUNCH
Before the full launch, Cathy ran a pilot version with two clients.
This way, Cathy was able to validate the concept and make sure the offer actually worked before going all-in on the launch. Which worked because she ended up booking up her slots and more.
“It was great to do a mini-version. And then I went ahead with the actual launch and filled it over capacity.”
KEEPING HER MOMENTUM BEFORE AND DURING LAUNCH
Jereshia also helped her manage the reactive nature that is natural with a launch — no matter the highs or the lows:
Helping her track her progress and bring her back on track anytime things went astray.
Continuous pushing her while reminding her of everything she’d already achieved.
Make changes during launch, such as suggestions for bonuses and a way to fill up available spots during the mid-launch dip.
This way, Cathy never lost steam.
DISCUSSIONS THAT WENT BEYOND THE BUSINESS
With the financial strain of Cathy’s farm business, Jereshia helped Cathy navigate conversations she’d been avoiding — like how to split financial responsibility with her husband instead of shouldering everything herself.
“She helped a lot, in terms of me being able to express boundaries to my husband, who knew I should have done this before.
It helped me in my farm business, but also in my relationship to be able to have those conversations as well. He responded really well to that.”
As a coach, Jereshia believes your business can’t run well if your personal life isn’t at its optimum. It’s not necessarily in the “scope” of business coaching, but it matters.
Because when you’re a mom, managing your family, and a business owner? Everything is connected.
PLANNING FOR SUSTAINABILITY: TWO MONTHS OFF
One of the goals Cathy set during their time together? Taking June and July completely off in the following summer in 2026.
They planned out the offers that would generate the revenue to allow her to do that and set boundaries with clients to prep her for it.
“I figured if I'm going to make an extra $100,000 this year, I better have some rest planned.
And now, I have a two-week trip to Spain booked to see my daughter.”
THE RESULTS: “I made $89,000 directly related to the work I did with Jereshia.”
Cathy’s goal? Enroll 9-12 people.
The numbers: 14 clients at $6,000 each = $84,000. Pilot program revenue = $5,000
Total new revenue from the second offer = $89,000
She was $11K away from her $100K goal, and she did it in just six months.
But it wasn’t just about the revenue generated.
A SUSTAINABLE BUT UNCOMPLICATED DELIVERY MODEL.
Cathy’s biggest fear had been that adding a second offer would send her back to 2022, a business model that ran her ragged with multiple offers, delivery systems, and teams.
“When I rebuild the second offer (for the next launch), I’m only going to do a slight curriculum change. When it’s done, it’ll look a lot like the delivery (of the first offer) and will preserve the simplicity in terms of delivery.
Her way of working will be a lot different in May 2026 after a year and a half of hustling.
After her 2-month break in June and July, her business will look like 4 hours of delivery per week, two different programs running in 12-week cycles, with no complicated funnels or overwhelm.
That’s on top of the big breaks she plans to now take in the summers and every Christmas.
“I feel confident that the simplicity is here to stay.”
INCREASED LIFETIME VALUE THAT’LL COMPOUND WITH MORE REVENUE PER CLIENT.
Before, Cathy had one program — clients went through it, got results, and that was it.
Now? She has a clear upsell path. Clients complete her signature writing program, then continue into leadership coaching.
That means deeper relationships, more revenue per client, and better long-term results. Without having to repeat the process of creating new assets from scratch.
“Not only did I have $89,000 (in revenue), but I also had the program built and launched.
So I have all the assets like the sales page, application process, and emails done.”
BUILDING A LONG-TERM (AND STRESS-FREE) PLAN TO PAY HERSELF $15K-$20K/MONTH.
The farm situation? Still a work in progress. But it's improving.
With the monthly loss having dropped from $20k to $8k-10k; cut in half. And with her former house sale closing, the financial pressure eased significantly.
Even with everything that was going on, it was impressive that she ran her launches like she did and was still able to pay herself.
“I've definitely paid myself $180,000-$200,000 in the last year.”
Now, she has a business model that can support her long-term financial and retirement goals, without burning her out in the process.
Looking back, one of the things Cathy valued most wasn't just the revenue growth, strategy, new sales copy, launch assets, or the pricing decisions.
It was the fact that Jereshia treated her like a whole person, not just a client.
“At this point in my career, I'm very picky about programs.
This was the right thing for me because I was looking for something bespoke, personalized, and the consulting-side of things.
Jereshia is so fun to work with and I felt very supported, which is exactly what I expected. I felt very safe all the time to say exactly what I needed from her.
She’s been so encouraging and I feel very secure that we built the right thing.
And when asked what she would say to a version of herself from a year ago, considering working with Jereshia in this 6-month 1:1 container?
"I would say do it because you deserve to build your business with support.
I really appreciated all of her work, her patience with me and her coaching. It was really worth it."
This case study was built on a conversation with this specific client, going through our work together. Anything in quotes is a word-for-word statement said by the client on a recorded call or in feedback.
If you’re run a six or seven-figure business and growth has plateaued?
We’ll navigate the decisions you need to make from a lens of sustainable growth, the kind that doesn’t require ten new offers and new team members.
Like Cathy, who made an extra $89k in her business with a new offer we developed together — while keeping delivery simple, remembering that her business doesn’t exist without navigating the personal side of things, and setting boundaries that stuck — within six months.