Jereshia Hawk’s
Market like a ceo™
Your Offer Got Better. But Your Messaging Hasn’t Caught Up.
If you're attracting leads who don’t quite get it or you're tired of feeling like you're repeating yourself and it's still not landing, this is for you.
A messaging course for experienced business owners whose marketing needs to reflect the depth, discernment, and delivery their best clients are looking for.
MARKET LIKE A CEO
MARKET LIKE A CEO
You're not new to this. You've got the receipts. The results. The raving clients.
But lately, it feels like what you're saying isn't landing like it used to.
You’ve raised your prices or introduced a more premium offer yet your content still sounds like it was written 3 price points ago.
This isn’t about creating more content. It’s about saying the right things, in the right way, so your most aligned clients recognize you instantly.
You know how to get results. That’s not the issue.
The issue is: your message isn’t keeping up with your growth.
You are:
Still explaining what you do, but not why it matters now.
Repeating yourself, but wondering why it feels like no one’s really hearing you.
Still getting "You're amazing, but let me think about it" instead of "Where do I sign up?"
Your people aren’t saying no because you’re not qualified. They’re hesitating because they can’t feel the difference between you and everyone else.
This course helps you fix that.
You’re Not Selling Information Anymore, You’re Selling Your Perspective
Because the deeper your offer goes, the more your messaging has to carry the weight of your wisdom, not just explain your expertise.
There came a moment when I realized the way I was selling no longer matched the way I was serving.
And if I’m being honest? That moment didn’t hit while I was deep in the grind, it hit when I stepped away and surrendered to the stillness. I took a year off from selling and posting on social. Not because I didn’t have something to say, but because I knew I was changing. And when I finally looked around to come back in?
Everything had shifted.
The content that used to convert? Flat. The strategies that used to sell? Outdated. The audience I once attracted? They wanted something different. But I had also shifted.
I moved from curriculum-based group programs into private, high-touch 1:1 coaching. Fewer clients. More depth. Real proximity. And with that shift came a new level of clarity: my content couldn’t just communicate the what anymore, it had to reflect the why.
Not just what I do: the frameworks, the templates, the step-by-step. But how I think, how I hold space, how I guide decision-making with clients navigating complex, high-stakes seasons. How I create safety for growth, not just strategy for scale.
Because it’s not just about what I teach. It’s about the lived experience, values, and perspective that influence how I teach it.
Market Like a CEO™ was born from this evolution.
It’s the course I wish I had when I came back online. The one that helps you reconnect to your voice, refine your message, and reposition yourself in a market that’s noisier and more discerning than ever.
Because when your messaging aligns with your worldview, your values, and your perspective, clients don’t just see you as another option. They see you as the only option.
That’s when trust compounds, sales get simpler, and your most qualified people start showing up already feeling like a "yes."
The Industry Changed and It's Not Your Fault
(But It Is Your Move)
The strategies that used to work aren’t landing like they used to. The email copy that once filled your calendar is barely getting opened. The launch that used to bring in $50k+? Now it’s barely hitting half that.
And you’ve probably started wondering: “Is it me? Is my offer getting tired? Did I lose my edge?”
No, friend. You didn’t do anything wrong. The industry evolved. Buyer behavior shifted. And the truth is, a lot of the “proven” tactics we were all taught are showing their age. But here’s the part we don’t always say out loud: It’s not your fault... but it is your responsibility.
Not to keep doing more, but to do it differently.
I know how hard you’ve worked to get to this level. That grind? The sacrifices? The all-in investment of your time, energy, and belief, it deserves to be celebrated. You’ve built something real. You’ve earned your seat at the table. But to stay in the room and be heard, you’ve got to evolve. You can’t keep ignoring or avoiding it. You need to refine it.
You can’t keep trying to go viral off a version of you that went viral five years ago. Your message has to reflect who you are now, and speak to what your audience actually cares about today. That’s what gets you noticed. That’s what keeps you relevant. That’s what puts you back in control. But if you want to stay in demand, stay booked, and stay aligned, it’s time to shift how you're showing up.
Let’s shift your marketing from maintenance mode to CEO mode.
Brandi, Nervous System + Health Coach
Previous Coaching Client
From Relying on Referrals to Attracting Aligned Clients Through Messaging
“Before refining my messaging, my business was built almost entirely on strong referrals. I had never had a prospect reach out directly from social media, let alone someone who already felt like a perfect fit. After applying what I learned, not only was I able to attract an aligned client without chasing or convincing, but our sales conversation felt effortless and confident. She even told me how authentic and clear I was, both in our DMs and on our call. My messaging is now bringing the right people to me, and selling feels natural, grounded, and genuine.”
What you’ll be able to do after completing this course goes far beyond “better content.”
This is about lowering the perceived risk for your prospects, making sure every post you share transfers trust, calls in decisive buyers, and positions you to sell at the level your work deserves. By the end of Market Like A CEO, you’ll be able to:
Build trust upfront with your organic content so your sales calls feel like a formality with qualified buyers ready to say yes before you even make the offer.
Close $4K–$15K clients more consistently with everyday marketing that builds momentum, trust, and demand between launches, not just during them.
Create messaging that helps your long time lurkers feel seen, understood, and ready to finally say yes.
Confidently delegate your marketing to your team, knowing your voice, values, and brand integrity stay fully intact as you scale.
Enroll buyers who already respect your rates, no discounts, urgency bonuses, or convincing required.
This course will not teach you how to batch 37 Reels in a day. Market Like A CEO™ won’t require you to go viral or become a part-time videographer either.
What it will require? A willingness to be seen, not just for your intellect, but for the identity you hold and have not yet claimed.
It’s about learning to articulate your perspective publicly, to communicate your truth with clarity and conviction, and to bring forward the parts of you that have been quietly driving your brilliance behind the scenes.
Because your most aligned clients aren’t just buying your expertise. They’re buying your voice, your vision, and the lived philosophy that shapes the way you work.
This course helps you claim that and make it visible.
Carrie, Career Coach
Previous Coaching Client
From Speaking to a Crowd to Speaking Directly to the Right Clients
“This process helped me widen my perspective and see my most qualified lead in a whole new way. Thinking about client profiles through the lens of messaging was a huge breakthrough, it completely shifted how I think about positioning my offers. The way Jereshia teaches you how to pinpoint the real issue and break it down into clear, actionable steps made it easy to apply, even within the realities of my current season and capacity. It’s one of the few experiences where the support didn’t just feel strategic, it felt doable and truly aligned with where I am.”
This course is for you if you’re an experienced business owner who…
🤎 Has raised their rates or is rolling out a more premium offer and needs messaging that reflects the true value of that shift.
🤎 Still closes clients here and there, but knows their message isn’t keeping up with the level they’re actually operating at.
🤎 Delegated their content or marketing before but found the message no longer feels like them or simply isn’t converting anymore.
🤎 Wants their content to do more than just “educate”, they want it to position them, pre-qualify leads, and build real trust before the sales conversation.
🤎 Knows they’re great at what they do… but struggles to articulate it in a way that makes others feel it too.
And most of all, this is for you if you’ve changed and your audience has evolved but your messaging hasn’t caught up yet.
If you’re looking for plug-and-play scripts or copy-and-paste templates, you won’t find them here. This isn’t another course with recycled content strategies or surface-level prompts.
Market Like a CEO™ teaches you how to find your own voice, feel safe sharing it publicly, and align your messaging with the depth of how you actually serve.
It’s about refining the thinking behind your content and learning how to lead your messaging strategically, not just create content, but command attention.
Dondrea, CPA & Fractional CFO
Previous Coaching Client
Turning Quiet Expertise into Clear, Confident Messaging That Resonates
“I learned new strategies around positioning and saw clearly where my messaging needed to improve, especially in terms of how it would be perceived in a crowded marketplace. I realized that while I knew the outcome of my offer and who it was for, I wasn’t fully communicating why it was the lasting solution compared to louder, quick-fix options. This experience helped me connect the dots between knowing the value of my work and actually conveying it with clarity and confidence.”
Here’s what’s waiting for you inside Market Like a CEO:
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Module 1: The New Rules for Visibility, Authority & Remaining In Demand
Learn how to show up without selling yourself out. You’ll explore what’s really holding you back from being seen, how to balance authenticity with boundaries, and how to decide what parts of your identity to magnify.
Lessons include:
+ Overview of the Program
+ The Visibility Block: Why You’re Holding Back in Your Messaging
+ Where’s the Line Between Being Authentic and Feeling Overexposed?
+ Decision Check-In: Curate Your Visibility, What Aspects of Your Identity Will You Magnify? -
Module 2: The Foundation of High-Ticket Messaging
Why messaging matters more as your price point increases. You’ll learn how to shift from selling what you do to messaging who your buyer becomes through working with you.
Lessons include:
+ Why Messaging Matters in High-Ticket Sales
+ The High-Ticket, High-Touch Messaging Shift: It’s Not About What You Do, It’s About Who You Are
+ Decision Check-In: Are You Ready to Stop Selling the Offer and Start Speaking to the Buyer’s Identity? -
Module 3: The Psychology of High-Ticket Buyers
Understand how decision-making shifts when there’s a comma in the price tag and how to align your content with your client’s identity shifts.
Lessons include:
+ The Psychology of High-Ticket Buyers: How Decision-Making Changes at Higher Price Points
+ The Three Levels of Buyer Identity Shifts: Messaging That Matches Their Readiness
+ Choosing the Right Lead Generation Strategy for Your Business Model
+ Decision Check-In: What Stage of Buyer Identity Are You Currently Speaking To Most?
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Module 4: The Messaging Mindset Shift
Why staying relevant and resonant requires evolution. You’ll unpack where you’ve outgrown your message and how to re-engage without starting over.
Lessons include:
+ The Myth of ‘Set It & Forget It’ Messaging
+ The Truth About Messaging (And Why It Can’t Be Static)
+ Decision Check-In: What Parts of Your Messaging Have You Become Too Out of Touch With? -
Module 5: Lead Your Messaging Like a CEO
Step into your role as the leader of your messaging, not just the creator. You’ll learn how to map buyer patterns, delegate without diluting, and systematize thought leadership.
Lessons include:
+ Know Your Buyer Like a CEO [Client Snapshot Template]
+ Create Content Like a CEO [Custom GPT Prompt]
+ What It Really Means To Market Like a CEO [Checklist] -
Accessible Learning That Meets You Where You Are
No fluff. No filler. Just the strategic tools, templates, and support you need to refine your messaging like a CEO and feel like one while you do it. Every asset is designed to remove friction, spark clarity, and help you move faster with less second guessing.
What’s included:
+ 18 Video modules with playback speed control and full transcripts
+ Private podcast feed so you can listen and learn on the go
+ Client Snapshot Template to decode how your best-fit buyers make decisions
+ Custom ChatGPT Prompt to turn real buyer insights into content topics and hooks that convert
+ Messaging Rhythms Checklist to keep your message aligned, relevant, and consistent
Sometimes, it’s easier to see the shift than to explain it.
See the difference clearer messaging makes in these 3 examples, not just in how you sound, but in who you attract and how you’re paid.
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From surface level deliverables to strategic messaging.
Before:
"I design SquareSpace websites for coaches and service providers."
→ $700 per websiteAfter:
"I help therapists rebrand their websites as they step into new public visibility through publishing, speaking, and thought leadership."
→ $5,500 per websiteWhy it works:
The after version reflects the client’s next level, not just their current profession. It aligns with their expanded identity and the complexities they are trying to work through with their rebrand. -
Same offer. Sharper messaging.
Before:
"I help moms through birth and postpartum."
→ $300 per clientAfter:
"I help second time moms heal from a traumatic first birth and prepare for a C Section.”
→ $3,500 per clientWhy it works:
The new message filters for a very specific emotional and clinical experience, creating trust and resonance from the first line. It speaks to the full context, not just the service. -
Same profession. Radically different perception.
Before:
"I help small business owners with bookkeeping and tax prep."
→ $250 per hourAfter:
"I help high earning women untangle their finances and rebuild wealth after divorce, especially when there's a business, shared assets, or complex tax history involved."
→ $2,250 per month, 12- month retainerWhy it works:
This instantly filters for context and complexity. It’s no longer about accounting. It’s about regaining control, rebuilding confidence, and being financially grounded post-divorce.
You need to start saying out loud, publicly, what’s already been true behind the scenes.
Because messaging isn’t just about describing what you do, it’s about choosing which parts of your most qualified client’s identity to reflect back to them, so they feel immediately seen, understood, and drawn in.
Market Like a CEO™ helps you discern what to reveal, what to emphasize, and what to say out loud so your message becomes a mirror that moves the right people into action.
GOT QUESTIONS?
Here’s what other Market Like A CEO peers have asked before enrolling.
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You’ll have lifetime access because your message will evolve, and I know you’ll want to come back. Think of it like a Netflix subscription you never have to pay for again. Rewatch the good parts. Skip around. Binge when you’re in launch mode. Because great messaging isn’t a one-time decision, it’s a long-term relationship.
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As soon as you enroll, you’ll receive immediate access to all course modules. You’re free to move through the content at your own pace and return to it anytime, it’s designed to meet you right where you are.
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Yes, and you’re not alone in that.
Many of my clients have audiences who are quietly lurking, saving posts, and reading every email but not visibly engaging until they’re ready to buy. Inside the course, we talk about how to think about the right metrics (not just likes and followers) and how to create content that builds trust with private decision-makers. The problem usually isn’t visibility, it’s that your message isn’t meeting your audience where they are right now. That’s the gap you’ll learn how to close. -
Each lesson is between 5–20 minutes long, and the full course can be completed in about 3 hours. It’s intentionally designed to be digestible and efficient. You can absorb the core teachings quickly and implement at a pace that fits your workflow and capacity.
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This is a self-paced course, built for quiet implementation and sustainable self-leadership. There is no live or community support included and that’s intentional. These frameworks are the same ones I use with my high-level private 1:1 clients, and I’ve created them to be self-contained, thoughtful, and powerful on their own. If you’re seeking personalized feedback or support, I’d recommend applying for private 1:1 coaching.
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Due to the digital nature of this program, there is a no-refund policy once you've logged into the course. I’ve designed this experience with deep care and full belief that if implemented, you’ll get a ton of value. If you’re unsure whether it’s the right fit, I encourage you to review what’s inside and reach out with questions before enrolling.
Theresa, Executive Mindset Coach
Previous Coaching Client
From Speaking to Everyone to Speaking Directly to Her Most Qualified Clients
“When Jereshia said messaging needs to name exactly who you’re for and what you're promising, it hit me hard. It’s a truth that took me almost two years to fully understand. I realized I wasn’t just attracting clients randomly, I needed to be crystal clear about who I was speaking to and what I was helping them achieve. I’m now preparing for my next launch with messaging that speaks directly to my most qualified client, not just an ideal lead, and aligns perfectly with my direct promise.”
“I Shouldn’t Have to Keep Repeating Myself… But Here We Are”
And man oh man, do I hear you! If you’re still hanging with me down here, you’ve been privately thinking these things and mildly judging yourself for it…
“I haven’t changed a damn thing. Why isn’t it working anymore?”
“I’ve been saying this for years, my audience should know by now.”
“I worked too hard for this to suddenly stop converting.”
“I shouldn’t have to say it again. I’ve already said it all.”
And you’re not wrong to feel that way.
Because it’s exhausting to keep showing up, especially when it feels like the people who need your work most have tuned you out, or stopped listening.
You’ve poured your heart into this. You’ve refined your offers. You’ve done the work most people won’t. You shouldn’t have to keep reinventing the wheel every quarter just to stay relevant.
But here’s the truth: You don’t have to do more. You just have to say what you already know, in a way your people can finally hear.
Because while you’ve been saying it for years… Your audience has changed. The market has shifted. The way people listen, engage, and buy looks different.
And the messaging that used to work? It’s not broken, it’s just outdated.
Your job now isn’t to hustle harder or yell louder. It’s to realign your voice with the identity of your buyer. To shift how you frame your brilliance, not question whether it still exists.
More resonance. More relevance. More respect. More revenue!
Let’s get you back in front of the right people with a message that actually meets the moment.
