Why High-Earning Women Are Rethinking Business Coaching
There’s a shift happening in what high-earning women are actually looking for in a private 1:1 coach. And if you're in the business of supporting clients at this level, it’s worth paying attention to.
Here’s what I’ve noticed:
Most of the private 1:1 coaching clients I work with aren’t debating whether or not to get support. That decision was made a long time ago. They believe in coaching. They’ve invested before—heavily, in fact. They’ve been in the programs, the masterminds, followed the frameworks, hired the team, and executed the launch plans they learned from the big names in the industry.
But the season they’re in now? It’s not about consuming more content or curriculum. It’s about regaining clarity in the complexity they’ve built.
The real challenge isn’t lack of information. It’s decision fatigue. It’s sorting through what still fits, what needs to evolve, and how to trust themselves to move forward without burning it all down or second-guessing every step.
At this level, what they’re hiring isn’t more advice. It’s discernment.
Not a new curriculum, but a space to think. Not more steps, but a way to move with alignment. Not a playbook, but a partner who helps them stay rooted in their own values while navigating high-stakes decisions.
Why High-Level Clients Are Pulling Back from the Linear Playbook Model
The clients I serve are holding more than just business strategy. They’re managing:
Team leadership
Client outcomes
Brand reputation
Cash flow management
Emotional labor
Long-term vision
They’re realizing that the next best move doesn’t come from another template that lacks nuance for how to apply it to their specific situation. It comes from clarity and an honest reflection of where they are now and what they want next.
They’re not afraid to invest. They’re afraid of investing in the wrong thing.
If You're a Coach or Consultant Serving High-Earning Private 1:1 Clients, Ask Yourself:
Is your offer built for this kind of client?
Is your messaging meeting them where they are today, not where they used to be?
Are you positioning yourself as someone who can think with them, not just talk at them?
Because what they’re looking for now isn’t "more."
It’s a place to come back to themselves.
And if you can create that space? You won’t just be their next coach. You’ll be the one they trust to walk with them through this season and into the next.
Want to Learn How to Message and Market to This Kind of Client?
Inside my new messaging course, Market Like a CEO, we dive deep into how to evolve your messaging and marketing to meet high-earning clients where they actually are. This isn’t about creating more content or following a one-size-fits-all funnel. It’s about helping your marketing reflect the magnitude of the work you do and the discernment your ideal client is seeking.
You’ll learn how to:
Identify what’s no longer working in your messaging
Shift from educational to identity-aligned content
Market to high-level buyers who value partnership over playbooks
Speak to the real reasons they’re hesitating to invest (and how to meet them there)
If your next client is a high-functioning, discerning woman who's carrying a lot and craving clarity, this is the course that will help you reach her.